The 'human-in-the-loop' approach — Balancing the art and the science of media tech AI/ML implementations

Is content commissioning and scheduling an art or a science? We catch up with product management and marketing experts from Mediagenix to hear about the company's 'human-in-the-loop' approach to product strategy and development, and how the organisation works with customers to balance the art and the science of media technology implementations.We also cover the major challenges facing media businesses today, what broadcasters can learn from feeding over 700 parameters into a model to predict audience engagement and content performance (and indeed what exactly wind speed in Netherlands has to do with all this), and we explore the key characteristics of good tech deployments, healthy customer-vendor relationship, and how to facilitate a real co-development partnership.Show NotesDPP Editorial Director Edward Qualtrough speaks with:Nick Moreno, Mediagenix — Director of Product MarketingJens Costers, Mediagenix — Product ManagerThe DPP podcast is supported by Ateliere, a leading provider of media supply chain solutions. To learn more about its Ateliere Connect platform and media management solutions trusted by major media brands, visit ateliere.com.

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