Episode 232: Creating a Health-Conscious Non-Alcoholic Beverage with George Youmans of HiYo

📌Make sure to check out HiYo https://drinkhiyo.com/ Hiyo's mindful social tonics are mindfully crafted with organic adaptogens, natural nootropics, and functional botanicals to be the better-than-alcohol alternative 👉In this episode of Drama Free Healthy Living, host Jess Cording speaks with George Youmans, co-founder of HiYo, a non-alcoholic beverage company. George shares the origin story of HiYo, which was inspired by personal family struggles with alcohol-related issues and the lack of satisfying non-alcoholic alternatives. They delve into the journey from concept to market, discussing the challenges of creating a delicious, functional drink packed with adaptogens, seeking funding, and overcoming production hurdles. George also sheds light on the societal shift towards reduced alcohol consumption, the financial complexities of producing non-alcoholic beverages, and the importance of a supportive community in entrepreneurship. With insights on maintaining balance and healthy living, this episode offers an inspiring look at innovation in the wellness industry. 🖋️ Some key points  (00:00) Introduction to the Podcast (00:38) Meet George Yeomans: Co-Founder of Hyo (03:23) The Origin Story of Hyo (07:40) Challenges and Triumphs in Product Development (13:15) Raising Funds and Market Reception (22:31) Personal Reflections on Drinking Less (28:07) Exploring Hyo's Product Line (36:41) Industry Trends and Future Plans (40:33) Final Thoughts and Farewell 🌎 Connect with George Youmans LinkedIN https://www.linkedin.com/in/george-youmans-43428052 🎤 Podcast post-production by Seamless Multimedia   YouTube Link: https://youtu.be/AQ9C5rFXUdE  If you like what you hear, leave a 5-star review on apple podcasts HERE. Connect with me on IG  @jesscording

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