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Drinks Insider

Ep 26: Inside Finland's Dynamic Wine Market With Heidi Mäkinen MW

02 Apr 2025

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Who created the Finnish long drink? When did Finns start drinking wine? And how does wine get into their glasses? At a time of market turbulence, when wineries are looking for new export markets, why not consider Finland? And for anybody interested, the person to talk to is Heidi Mäkinen MW, Portfolio Manager and Partner at Viinitie importing company. She’s the former Best Sommelier of Finland and a well-known WSET educator. She talks sommeliers and Finland’s restaurant scene, why the Finns love acidity in their drinks so much, and how the wine market works. Plus, Heidi has great insights into the on-trade market generally.

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