Ep 7: Engaging Younger Audiences and Navigating Global Markets with Justin Noland from TWE

How do you turn your customers into fans? How do you even connect with your customers—and how do you do it if you have a wildly diverse customer group? The man to ask is Justin Noland, who recently became VP of Digital Experience at Treasury Americas. Treasury Wine Estates is a multi-national company headquartered in Australia, which has 20 wine brands in its portfolio including the blockbuster 19 Crimes and some luxury brands. Justin is an acknowledged expert in all things digital, and in this wide-ranging conversation he talks about everything from wine as entertainment, to whether demographics are a useful way to segment the market. We’re going to talk about wine, obviously, but this is a conversation that is relevant across the beverage space, whether you’re in spirits, tea or non-alc. The conversation covers: the complexities of modern wine marketing; exploring strategies for engaging younger audiences; the challenges of social media, and the intricacies of managing a global content strategy.  The episode is packed with practical advice on how to stand out in a competitive market. Key Topics: Demographics and Consumer Behaviour Strategies for Connecting with Younger Audiences Content Strategy for Small to Medium-Sized Wineries Navigating Social Media Challenges Global Content Strategy and Localization Personalizing the Brand When You’re Corporate Digital Engagement with Trade Partners And if you want the takeaways, don’t forget to sign up for the Drinks Insider newsletter!  

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