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Drive Thru HR

Unlocking Potential: The Power of Durable Skills

24 May 2025

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In this episode of DriveThruHR, Michael VanDervort and Robin Schooling engage with Caitlin MacGregor, CEO and co-founder of Plum, to discuss the importance of durable skills in the hiring process and organizational culture. Caitlin explains how durable skills, such as innovation and communication, are more predictive of job success than traditional skills. The conversation also covers the need for organizations to align their culture with strategy, the significance of cultural dexterity, and how companies can future-proof themselves in a rapidly changing world, particularly with the rise of AI. ***** Caitlin MacGregor, CEO and Co-founder of Plum, is passionate about helping people reach their true potential. That’s why, after building two businesses for other people, she founded Plum – to help organizations fully leverage the human potential within their workforces. With Plum, business leaders gain access to vital talent data that aligns employees with roles where they’ll flourish, setting the stage for the entire business to thrive.  

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