Making tech easy for our customers and their customers

In this episode of Drivetime, we’re joined by self-confessed petrolhead Nick King, Insight Director at Autotrader, the UK’s largest online automotive marketplace.From the future of electric vehicles to the lessons hidden in mystery shops, Nick shares a wealth of insight drawn from decades in the industry and AutoTrader’s vast pool of data.We cover:· Making EV adoption feel easy (and why that matters)· The lasting ripple effect of the pandemic on used car sales· Why the best technology always feels “obvious” in hindsight· What mystery shops reveal about today’s retail experience· The debate: how much detail should go into your vehicle listings?· How Autotrader is optimising ads for AI-driven search· The power of reframing the EV conversation for customers …and plenty more along the way.Tune in for practical takeaways and forward-thinking ideas from one of the best in the business.Drivetime is the global auto tech podcast that helps you navigate the fast-moving world of automotive innovation. Hosted on Acast. See acast.com/privacy for more information.

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