Middle East Special - Innovation, disruption & strategic shifts

In this special Middle East-focused episode, Jacqui Barker sits down with Andy Barratt, former Chair of Ford UK and now a leading voice in Middle Eastern automotive trends. Andy shares his unique journey from finance apprentice to CEO at Ford, as well as his current work across the Middle East, offering insights from his LinkedIn newsletter, Middle East Auto Insight. The conversation explores the rapid evolution of the region’s automotive landscape, the rise of Chinese OEMs, the importance of strategic thinking, and the critical role of data and digital transformation. Key topics include:The Middle East’s automotive boom and regional differencesStrategic challenges for retailers and distributors in the regionThe importance of CRM, data, and digital tools in modern auto retailEV adoption trends and infrastructure challengesCommercial vehicle innovation and last-mile deliveryThe role of social media and TikTok in car salesTalent gaps and the need for fresh thinking in the Middle East auto sectorDrivetime is the global auto tech podcast designed to help you navigate the fast-moving world of automotive innovation. Hosted on Acast. See acast.com/privacy for more information.

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