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Driving Growth: The Go-To-Market Podcast

Customer-Driven Growth in Manufacturing: David Koss on Hunter Wire’s Legacy and Future

19 Nov 2025

Description

What does it take to grow a manufacturing business across three generations? In this episode of Driving Growth, host Steve Whittington sits down with David Koss, President of Hunter Wire, to explore how customer-centric values, repeatable systems, and account-based growth strategies are shaping the company’s future. David shares lessons from transitioning into leadership, balancing legacy with modernization, and building a value proposition rooted in solutions and relationships. Whether you’re in manufacturing or B2B services, this conversation offers practical insights into scaling with purpose while staying true to your core.Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/Instagram: instagram.com/weareroadmap/Facebook: facebook.com/weareroadmapYouTube: youtube.com/@roadmapagency

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