Driving Growth: The Go-To-Market Podcast
Episodes
Building Revenue Systems with Data, People, and AI — A Conversation with GTM Leader Kirko Papajanis
17 Dec 2025
Contributed by Lukas
In this episode of Driving Growth, Steve Whittington sits down with go-to-market veteran Kirko Papajanis to unpack 25 years of building revenue system...
Bonus Episode: Trade Shows Are The Underrated Strategy for Real Connection
11 Dec 2025
Contributed by Lukas
In this bonus episode of Driving Growth, Steve Whittington, CEO and strategist, shares his insights on the integration of sales and marketing, the imp...
From Hopecasting to Forecasting: Building a Predictable Revenue Engine
03 Dec 2025
Contributed by Lukas
In this episode of Driving Growth, host Steve Whittington tackles one of the biggest challenges in B2B sales: the difference between forecasting and “...
Customer-Driven Growth in Manufacturing: David Koss on Hunter Wire’s Legacy and Future
19 Nov 2025
Contributed by Lukas
What does it take to grow a manufacturing business across three generations? In this episode of Driving Growth, host Steve Whittington sits down with ...
Sales AI 101: Five Essential Plays for B2B Teams
05 Nov 2025
Contributed by Lukas
AI isn’t the future of sales, it’s happening right now. In this solo episode of Driving Growth, host Steve Whittington breaks down the five founda...
The Art of Sales: Building Trust and Lasting Relationships with Lenny Andrichuk
15 Oct 2025
Contributed by Lukas
In this episode of Driving Growth, Steve Whittington sits down with veteran sales leader Lenny Andrichuk to explore the human side of sales. From his ...
Bonus episode: How AI and EOS Helped This CEO Build Two Profitable Companies
08 Oct 2025
Contributed by Lukas
Welcome to a special bonus edition of the Driving Growth podcast. In this guest appearance, Steve Whittington talks about growth strategies, go-to-mar...
Building a Demand Generation Map: How to Align Marketing, Sales, and Growth
01 Oct 2025
Contributed by Lukas
In this episode of Driving Growth, host Steve Whittington breaks down the power of a demand generation map and why every B2B company needs one. He exp...
Scaling Startups with Systems and Authentic Leadership featuring Shannon Harvard
17 Sep 2025
Contributed by Lukas
Shannon Harvard, VP of Sales at Overstory Media Group, joins host Steve Whittington to discuss what it takes to build a go-to-market system from the g...
Mastering Discovery Calls: Frameworks for Sales Success
03 Sep 2025
Contributed by Lukas
Host Steve Whittington breaks down the art of the discovery call, showing why it’s the most critical step in building a predictable revenue system. ...
Building a Profit-Generating Sales Pipeline with Leslie Venetz
20 Aug 2025
Contributed by Lukas
Sales leader and author Leslie Venetz joins host Steve Whittington to share her proven strategies for outbound sales success. In this episode, Leslie ...
Unlocking Growth Through Account Management: Turning Customers Into Strategic Partners
06 Aug 2025
Contributed by Lukas
In this episode of Driving Growth, Steve Whittington dives into one of the most overlooked growth levers in B2B: account management. Learn how to tier...
From Startup to Industry Leader: Brett Schmidt on Customer-Centric Growth at CORR Grain
16 Jul 2025
Contributed by Lukas
In this episode of Driving Growth, host Steve Whittington sits down with Brett Schmidt, CEO and co-founder of CORR Grain, to explore how a Saskatchewa...
Why a Weekly Scorecard is the Secret to Predictable Sales Growth
02 Jul 2025
Contributed by Lukas
In this episode of Driving Growth, Steve Whittington unpacks how implementing a weekly sales scorecard can transform your B2B team's performance....
From Apple to App Dev: Chad Jones on Founder-Led Sales and Building a Revenue Machine
18 Jun 2025
Contributed by Lukas
Chad Jones shares the journey from working at Apple to founding Push Interactions, a custom app development firm. He reflects on the pivotal role of b...
How to Build a Real Sales Process That Scales
04 Jun 2025
Contributed by Lukas
In this episode of Driving Growth, host Steve Whittington breaks down the essential components of a scalable, inspectable B2B sales process. Learn how...
From Services to Systems: Building Sustainable Growth with Sam Jenkins
21 May 2025
Contributed by Lukas
In this episode of Driving Growth, Steve Whittington sits down with Sam Jenkins, Managing Partner at Punchcard Systems and CEO & Co-Founder of Sta...
How to Define Your Ideal Customer Profile (ICP) and Drive Growth
07 May 2025
Contributed by Lukas
To grow your business by 30–40%, focus on doubling down on your Tier 1 clients — the ones who buy the most and work best with you. In this episode...
Building a Revenue Flywheel: Sales Strategies for Predictable Growth
16 Apr 2025
Contributed by Lukas
In this episode of Driving Growth, host Steve Waddington sits down with Robbie Butchart, Chief Revenue Officer at Launchcode and VP of Sales at Patron...
Building a Predictable Revenue Factory: The Two Key Growth Motions
02 Apr 2025
Contributed by Lukas
In this episode of Driving Growth, we break down the two essential motions every business needs for sustainable revenue growth: acquisition and retent...
Data, Strategy, and the Science of Sales with George Leith
19 Mar 2025
Contributed by Lukas
What does it take to build a predictable revenue engine? In this episode of Driving Growth, host Steve Whittington sits down with sales and media exec...
The Biggest Challenge for Revenue Teams
05 Mar 2025
Contributed by Lukas
Most B2B teams lack a clear go-to-market strategy, relying on guesswork instead of data-driven forecasting. In this episode of Driving Growth, host St...
Coming soon: Driving Growth The Go-To-Market Podcast from Roadmap
23 Feb 2025
Contributed by Lukas
Are your forecasts more of a hopecast instead of something predictable that you can bank your business upon? Then the new podcast Driving Growth by Ro...