How to Define Your Ideal Customer Profile (ICP) and Drive Growth

To grow your business by 30–40%, focus on doubling down on your Tier 1 clients — the ones who buy the most and work best with you. In this episode, Steve Whittington dives deep into a foundational part of any go-to-market system: customer understanding, identifying your Ideal Customer Profile (ICP) and the key personas within it.You’ll learn how to segment your existing customers by revenue tiers, define firmographic and psychographic traits of your ideal clients, and map out the buying committee — from champions and influencers to economic buyers and end users. Steve walks through real-world strategies to validate your ICP using first-party data, customer interviews, and sales engagement insights. He also shares practical tips on aligning your sales and marketing efforts to reach only the customers you serve best.If you’re building a repeatable, scalable revenue engine, this is the episode to bookmark.Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/Instagram: instagram.com/weareroadmap/Facebook: facebook.com/weareroadmapYouTube: youtube.com/@roadmapagency

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