#20 - How Tofurky Stays Authentic as it Evolves: Jaime Athos on the Dawn of a New Era

Jaime Athos, CEO of Tofurky discusses how Tofurky has managed to stay independent and family-funded throughout their monumental success. Jaime shares a variety of insights from his thoughts on the responsibility he inherited from his step-father to how to balance mission of the company with profit, decoding the hype in the plant-based food space, and how he hopes to aid new businesses by pulling from the vast knowledge from Tofurky’s own 37-year-long journey. To Jaime, Tofurky’s so-called competitors in the world of plant-based food are just collaborators. He believes every brand has to work together to help transform our food system – that is, if we truly want to make a difference. Show notes for this episode: https://eftp.co/jaime-athos Newsletter signup: https://eftp.co/newsletter Follow us on Instagram Follow Nil Zacharias on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

There are no comments yet.

Please log in to write the first comment.