Why Most Shopify Stores Fail at Conversion Optimization (And How to Fix It) — Marta Rogach | How Customer Behavior Boosts Conversions, Why Mobile Optimization Matters, Why personalization increases sales, How A/B Testing Improves UX (#327)

In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owners understand customer interactions, identify pain points, and make data-driven decisions to improve conversions, covering everything from heatmaps and session replays to pop-up optimization and sales performance tracking.Topics discussed in this episode: Why conversion rate optimization is crucial for ecommerce businessesHow understanding customer behavior can improve conversionsWhy watching user replays and heatmaps reveals customer behaviorHow pop-ups boost ecommerce conversions and engagementWhat role website speed plays in conversion ratesHow to effectively use data analytics to boost store performanceLinks & ResourcesWebsite: https://www.plerdy.comLinkedIn: https://www.linkedin.com/company/plerdy/Facebook: https://www.facebook.com/PlerdyEN/Get access to more free resources by visiting the show notes athttps://t.ly/Covcl______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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