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Ecommerce Conversations

Amid Facebook Ad Turmoil, Supply.co Retrenches

15 Oct 2021

Description

Patrick Coddou is a direct-to-consumer pioneer, having launched Supply.co in 2015. The company designs, manufactures, and sells premium shaving products โ€” all to great success. Until 2021. That's when Apple's iOS 14.5, which launched in April, upended Facebook's ability to hyper-target ads. Coddou's company relied on sales from those ads. He's retrenched the company and is soon to launch two new products.This is take 1 from Derek at Voice Jungle.

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