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Ecommerce Conversations

Direct Mail Replaces Facebook for Barbeque Seller

15 Apr 2022

Description

Lea Richards founded Pig of the Month, a DTC seller of barbeque, in 2011. After Apple's iOS 14 privacy change, she shifted to direct mail for customer acquisition — to good results. She explains that switch, the logistics of shipping perishable goods, and more.This is take 1 from Derek at Voice Jungle.

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