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Ecommerce Conversations

Dr. BJ Fogg On The Fogg Behavior Model

22 May 2014

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Ecommerce merchants want to affect behavior. More specifically, they want consumers to buy from them. Dr. BJ Fogg is a professor at Stanford University who studies how technology can be used to change behaviors in positive ways. He is also the creator of the Fogg Behavior Model, which illustrates the three elements, he believes, must converge for a behavior to occur. Dr. Fogg speaks with Practical Ecommerce’s Kevin Patrick Allen for this “Ecommerce Conversation.”This is take 1 from Derek at Voice Jungle.

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