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Ecommerce Conversations

Expert Explains Email Blacklists, ISP Blocks

22 May 2014

Description

Email marketing is critically important to many ecommerce merchants. But what happens if a merchant’s email is blocked by an Internet service provider? Or, worse yet, what happens if the merchant’s name or IP address lands on a blacklist? Email deliverability is our topic today, and to help us understand blacklists and ISP email blocking, we are joined by Laura Atkins. She’s co-founder of WordToTheWise, an anti-spam consulting and software firm. This is take 1 from Derek at Voice Jungle.

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