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Ecommerce Conversations

Lessons from Shopify 2.0 Upgrade, New Theme

24 Jun 2022

Description

Host Eric Bandholz's company, Beardbrand, recently completed a migration to Shopify 2.0 and a new premium theme, the fourth since its inception in 2013. Jenny Durre, Beardbrand's in-house designer, managed the entire 2.0 process — selecting the theme, customizing pages, streamlining the layout, and ultimately going live with the new version. She describes it all in this conversation.A condensed and edited (for clarity) transcript is at: https://pec-ly.com/?6jBh.  This is take 1 from Derek at Voice Jungle.

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