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Ecommerce Conversations

Nextopia CEO On Ecommerce Site Search

22 May 2014

Description

Sanjay AurorA robust site search function can increase conversion rates for ecommerce merchants. Correcting color matches (“tan” vs. “sandstone”), correcting misspellings, and suggesting alternative products are all products of a high-level site search. Sanjay Arora joins Practical Ecommerce’s Kerry Murdock to explain all of this. Arora is CEO of Nextopia, a Toronto-based site search provider.This is take 1 from Derek at Voice Jungle.

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