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Ecommerce Conversations

Polarizing Tweets Pay Off for Steak-umm

12 Aug 2022

Description

Nathan Allebach began managing the Twitter account for Steak-umm, the food brand, in 2017. It had 1,000 followers. It's now over 200,000. He speaks with host Eric Bandholz in this week's episode, addressing social media branding, divisive content, and more. This is take 1 from Derek at Voice Jungle.

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