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Ecommerce Conversations

Should DTC Brands Sell to Mass Merchandisers?

17 Sep 2021

Description

Beardbrand's products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling goods to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has it worked out for Beardbrand? I asked Lindsey that question and more.This is take 1 from Derek at Voice Jungle.

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