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eCommerce Marketing Podcast

B2B Requirements - with Mike Maynard

14 Nov 2020

Description

Marketing Strategies Revealed in this Episode: What are the differences between B2B purchasers and B2C purchases and what specific requirements do B2B purchasers have? The different marketing channels the B2B businesses need to focus on. How is the sale Cycle different from a B2C sales cycle? Ecommerce B2B companies that have done a great job selling online and what we can learn from them.

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