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eCommerce Marketing Podcast

eCommerce Promo Code Protection - with Matt Gillis

09 Jan 2021

Description

Marketing Strategies Revealed in this Episode: What are promo codes and how are the negatively abused in today's ecommerce sales How to you protect your profit margins from unauthorized use of coupons The analytics that should be monitored to ensure that your promo code campaign remains "healthy" Businesses that have implemented promo code protection mitigating steps to protect their margins

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