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eCommerce Marketing Podcast

Harnessing Community Power for Growth - with Lloyed Lobo

18 Sep 2023

Description

Lloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital. In this episode, you will learn How Lloyed's early experiences as a young refugee during the Gulf War influenced his perspective on the importance of community What the "Community-Led Growth" model is and why it's becoming increasingly popular in the startup ecosystem How does a brand know if the community-led growth strategy is right for them What were the first steps Lloyed took to build a community around Boast.AI? And how did he ensure that this community was authentically engaged and not just another "subscriber list"? For companies just starting out, what actionable steps can they take to start building a loyal and engaged community Brands and  organizations, apart from Boast.AI, that have been doing an exceptional job at community-led growth For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

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