eCommerce Marketing Society with Lisa Byrne

The Foundations of a 6-Figure eCommerce Store

02 Sep 2025

Contributed by Lukas

Before you dive into ads, Instagram, or email campaigns — you need strong foundations. Without them, your marketing feels inconsistent, your sal...

Quick Win - Ads That Don't Look Like Ads

16 Apr 2025

Contributed by Lukas

Today we're talking Facebook Ads - and more specifically, the power of ads that don't look like ads. The advertising landscape is always shifting, so ...

The 3-Part Growth System That Changes Everything

13 Apr 2025

Contributed by Lukas

In today's episode I'm sharing the practical steps of my 3-part sales strategy to help you achieve $20k months without burning yourself out in th...

The 3 Profit Levers Every 6-Figure eComm Founder Must Pull

28 Mar 2025

Contributed by Lukas

Today we’re diving into a big one—how to increase your profit without working more hours or adding more chaos to your plate. Over on Insta...

Is Your Brand Stopping You From Scaling?

13 Feb 2025

Contributed by Lukas

Scaling isn’t just about selling more—it’s about becoming the brand people can’t stop talking about. Get your strategy, visibi...

3 Reasons Your Facebook Ads Aren’t Working (And How to Fix Them Before They Bleed Your Bank Account)

05 Feb 2025

Contributed by Lukas

Today, we are talking about Facebook ads. You may love them. You may hate them. You may have been avoiding them, but they're very, very important to e...

Your 2025 Scaling Strategy for More Sales & Profit (Without Working More)

03 Feb 2025

Contributed by Lukas

Nothing like a new year to give yourself a clean slate, a kick up the bum and a new sense of direction. Which is what this episode is all about. ...

Sales Boosters: Quick Abandoned Cart Flow Wins for Black Friday

11 Nov 2024

Contributed by Lukas

Forget about getting lost in strategy - this month is all about execution and quick wins. In today’s episode I'm focusing on refining your abandoned...

Black Friday Series Part 3 - Maximising Results

24 Oct 2024

Contributed by Lukas

It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to wrap up this 3-part series with you to explore ...

How Julia Doubled Her Online Sales in 12 Months: Marketing Lessons in Doubling Down on What Works

03 Sep 2024

Contributed by Lukas

Today, we're diving into Julia's journey as a busy mum of four, paediatric dietitian, and founder of Nudie Rudie Lunchbox.  Julia is a client wit...

Black Friday Series Part 2 - Offers & Marketing

27 Aug 2024

Contributed by Lukas

It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to kick off this 3-part series with you to explore...

Black Friday Series Part 1 - Prepping for Success

26 Aug 2024

Contributed by Lukas

It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to kick off this 3-part series with you to explore...

Coaching Conversations: 3 Solutions to 3 Common Scaling Problems

12 Jun 2024

Contributed by Lukas

Welcome back to one of my favourite segments on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clien...

Part 2: Scaling to $100k Days & Shark Tank with Aami from Mimi & Co

07 Jun 2024

Contributed by Lukas

Welcome back to Part 2 of our journey with Aami, the entrepreneurial force behind Mimi & Co, the modern cloth nappy brand making waves in the eCom...

Part 1: Scaling to $100k Days & Shark Tank with Aami from Mimi & Co

29 May 2024

Contributed by Lukas

Meet Aami, the entrepreneurial force behind Mimi & Co, the modern cloth nappy brand making waves in the eCommerce and parenting world. Aami takes ...

How Cassie Pivoted And Scaled Her Magnesium Wellness Brand

20 Mar 2024

Contributed by Lukas

Meet Cassie Sanghvi, the innovative founder of The Base Collective, a leading magnesium wellness brand. Cassie shares her inspiring journey from her r...

5 Marketing Myths That Are Stopping You From $10k Months

17 Feb 2024

Contributed by Lukas

Let's bust some myths! The 5 big lies about marketing that are holding you back. From believing everything needs to be perfect, to thinking you need t...

How Leanne Doubled Her Revenue In Just 6 Months

04 Feb 2024

Contributed by Lukas

In this inspiring podcast episode, I chat with my client Leanne, the owner of a New Zealand-based small business called "The Book Shoppe." Leanne shar...

The Exact Questions To Ask To Grow Your Revenue in 2024

24 Jan 2024

Contributed by Lukas

In this episode, I guide you through the most important questions to ask yourself to define your goals and focus for the year if you want more revenue...

The ONE Mindset That Elevates Your Business to $20k+ months

14 Oct 2023

Contributed by Lukas

This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching progr...

Breaking the $20k per month ceiling: 3 reasons why you’re stuck under $20k months

28 Sep 2023

Contributed by Lukas

Are you stuck at $20k months and dreaming of $50k-100k ++ months? We are diving deep into the reasons why you may be stuck in the "messy middle" of on...

Cash in on Q4: 5 Ways to Prep for Success Now!

25 Sep 2023

Contributed by Lukas

This is a power-packed episode to help you have the most successful Q4 yet! I cover 5 things to do right now to set yourself and your promotions up fo...

Mum guilt, marketing and money with Kate Toon

11 Aug 2023

Contributed by Lukas

Join Kate Toon and I as we chat about growing a business whilst being a parent and all the highs and lows that come with it! Kate Toon recently publis...

Coaching Conversations: Scaling from $20k months to $80k months

20 Jul 2023

Contributed by Lukas

Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside my 6-month...

5 Ways To Achieve Lasting Profitability

30 May 2023

Contributed by Lukas

5 ways to increase your profit long-term by nailing the basics and creating new habits. Today we're covering: How to create an eCommerce marketing st...

How Anna Built a Million Dollar Business Using Video Marketing

15 May 2023

Contributed by Lukas

Meet Anna Van Dijk, a long-time client and owner of two much-loved eCommerce brands LuncBox Mini and Krumbs Co. Anna has built a million-dollar busine...

Coaching Conversations: Decrease Costs, Increase Profit

08 May 2023

Contributed by Lukas

Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside eComm Grow...

7 Characteristics of 7-Figure Founders

21 Mar 2023

Contributed by Lukas

What do successful female founders of seven-figure eCommerce brands have in common? What actions do they take? Where do they focus? What do they inves...

How killer copy will help you sell more with Anita Siek from Wordfetti

10 Mar 2023

Contributed by Lukas

One thing I see missing in marketing every single day, is killer copy and clear messaging. I have dedicated an entire module to it inside eComm Grow S...

Student Success Story: How Sandra Took Mizzie The Kangaroo Global

28 Feb 2023

Contributed by Lukas

Meet Sandra the Founder of Mizzie the Kangaroo.  Sandra joined eComm Grow Strong in 2022 after already putting two of her employees through the progr...

Student Success Story: Pivoting Products & Trusting Your Gut with Miranda from Mindful Marlo

24 Feb 2023

Contributed by Lukas

Meet eComm Grow Strong alumni, Miranda Kennedy, Founder of Mindful Marlo.  We talk: The rapid change and evolution of her brand, products and mindse...

Course, Group Program or Mastermind - Which Is Best For You?

14 Feb 2023

Contributed by Lukas

When I first started my business I knew I needed help. I didn't want to waste time faffing about so I was ready to invest in help. But what kind of he...

Student Success Story: Laura from Wild Indiana

06 Feb 2023

Contributed by Lukas

eComm Grow Strong Student Success Story - Laura Turner, Wild Indiana  When you're a Mum of three children, you need to create a business that works f...

3 Reasons Why Your Marketing Isn't Working

16 Jan 2023

Contributed by Lukas

If you feel like you're trying really hard to market your business but the sales are slow, low, or hit a slump? Something isn't working! In episode 70...

Plan Your 2023 Power Moves: Product, Promotions & Profit

11 Jan 2023

Contributed by Lukas

The start of a new year is the perfect time to plan your power moves for a huge 2023! But if you're like a lot of the women I help, you're probably th...

REPLAY: Student Success Story: How Alana Unlocked Success By Overcoming Imposter Syndrome

04 Jan 2023

Contributed by Lukas

The 4th Most Loved Episode Of 2022!  Meet Alana - Founder of NZ-based natural supplement brand, Aglow and a recent graduate from my 12-week program e...

REPLAY: Is Your Money Mindset Holding You Back?

03 Jan 2023

Contributed by Lukas

The 3rd most-downloaded episode of the eCommerce Marketing Society in 2022 was... Two of my favourite subjects colliding into one very powerful episod...

Replay: Personality-Driven Copy for Non-Boring Brands

02 Jan 2023

Contributed by Lukas

The 2nd Most Loved Episode of 2022! For eCommerce brands your message, copy and brand story have never been more important! Thanks to covid we’ve se...

REPLAY: TikTok Advertising for eCommerce with Savannah Sanchez

02 Jan 2023

Contributed by Lukas

Most loved episodes of 2022! Coming in at #1... I LOVE this episode. We break down the barriers and confusion for you around the newest kid on the blo...

Review Your Year With Me (+ Free Template)

14 Dec 2022

Contributed by Lukas

Do you make time to sit down at the end of the year and reflect on the past 12 months so you can make more informed plans and decisions the following ...

Copycats and Comparisonitis: 4 Steps to Overcoming Emotional Obstacles

21 Nov 2022

Contributed by Lukas

Peek inside a coaching session with me!  Comparisonitis and copycats - undoubtedly something you have experienced in your business journey!  Two thi...

Facebook Ads: Must-Listen For Every Online Store Owner

14 Nov 2022

Contributed by Lukas

This week on the podcast I’m answering the eCommerce marketing question that is as old as time….  Facebook ads - whhhhaaat the heck is working an...

What Black Friday offers to run and when?

13 Oct 2022

Contributed by Lukas

Q4 IS HERE! How are you feeling? Planned, panicked, overwhelmed? It’s all good, we got you!  When it comes to any busy period in your business, you...

Getting Ready for Black Friday & Q4 With Kris Daria

27 Sep 2022

Contributed by Lukas

Q4 IS COMING! Are you prepared?  There is no doubt that Q4 and all of the epic eCommerce events within it is the biggest opportunity for online store...

The 4 Types Of Reels You Really Need with Alisha Marfatia

05 Sep 2022

Contributed by Lukas

You know you need Reels in your Instagram content plan, but you're low on time. So what are the types of Reels that an eCommerce brand founder really ...

Going all in on TikTok for your organic marketing strategy

15 Aug 2022

Contributed by Lukas

What happens when you turn your entire content eCommerce marketing strategy on its head and make TikTok your #1 social media platform to attract and c...

How to write a blog post and attract new customers

08 Aug 2022

Contributed by Lukas

So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog pos...

How Brydie turned her art into a booming global business

27 Jul 2022

Contributed by Lukas

This week I interview Brydie Stewart who is the curious creative and founder of the much-loved eCommerce brand ‘Mary Maker Studio’ where she sells...

How to pitch your products to be featured in gift guides

14 Jul 2022

Contributed by Lukas

How do you secure publicity for your product in a 'gift guide' or product round-up?  This perfectly timed chat with PR maven Emma Burrows from The PR...

Student Success Story: How overcoming imposter syndrome and measuring metrics unlocked business growth for Alana

06 Jun 2022

Contributed by Lukas

I want you to meet Alana - Founder of NZ-based natural supplement brand, Aglow and a recent graduate from my 12-week program 'eComm Grow Strong'.  Al...

How small changes had big impact for Tate from PupStyle

31 May 2022

Contributed by Lukas

Growing your business to reach 6 or 7 figures can sometimes feel like an impossible task. It reminds me of that saying, 'how do you eat an elephant?'....

Is your messaging clear or confusing?

23 May 2022

Contributed by Lukas

🎧 Are you confusing your potential customers with an unclear message or no message at all?⁠⁠In episode 51 on the eCommerce Marketing Society po...

Paid vs Organic Marketing - How To Know What's Right For Your Business

16 May 2022

Contributed by Lukas

This is a deep dive episode today, so get out your notepad if you want to really get your head around the core pros and cons of paid marketing and org...

Is your money mindset holding you back?

02 May 2022

Contributed by Lukas

Two of my favourite subjects colliding into one very powerful episode money AND mindset!  This week on the eCommerce Marketing Society podcast I am j...

Personality-driven copy for non-boring brands with Shan Fitzgerald

11 Apr 2022

Contributed by Lukas

For eCommerce brands your message, copy and brand story have never been more important! Thanks to covid we’ve seen thousands of new businesses l...

TikTok Ads for eCommerce with Savannah Sanchez

23 Mar 2022

Contributed by Lukas

I LOVE this episode. We are going to break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically ...

Working with agencies - honesty, expectations and what's working now

17 Mar 2022

Contributed by Lukas

Today on the podcast we are tackling the big questions that's on everyones lips at the moment! What paid advertising is working for online stores rig...

4 ways to stop working so hard

08 Mar 2022

Contributed by Lukas

The number one struggle I see women experiencing when it comes to growing their ecommerce business in a sustainable way? They're working too hard, try...

How Anna lost 24,000 Instagram followers overnight

28 Feb 2022

Contributed by Lukas

You might recognise my guest today as she was my first ever guest on the podcast when it launched over 12-months ago! Anna from LunchBox Mini has buil...

Can product photography transform your business?

22 Feb 2022

Contributed by Lukas

My guest on the podcast this week is Laura Petch - Founder of ladies fashion boutique and online store Maiden Avenue.  Laura is like so many of y...

Meet Teenprenuer Sienna - Skincare Brand Founder At 13!

07 Feb 2022

Contributed by Lukas

To celebrate eComm Grow Strong opening for enrolment this week, I am shining the light on students who have completed my popular 10-week program over ...

Why focus is the key to success & how to find yours

24 Jan 2022

Contributed by Lukas

The start of a new year is a great time to get focused on what you really want to create, feel, and do in the next 12-months.  But what if you're fee...

Why Facebook ads aren't always the answer

03 Jan 2022

Contributed by Lukas

Paid social media has been over the years promoted and positioned as the first, easiest, best marketing strategy to adopt when you’re trying to grow...

2021 Year in Review - Wins and lessons

28 Dec 2021

Contributed by Lukas

2021 Year in Review We made it! Phew - that was a big one, right? To celebrate the podcast turning 1 this week and the end of a crazy year, I'm sharin...

Christmas edition - How to boost sales & plan ahead

01 Dec 2021

Contributed by Lukas

Ho-ho-holy moly how are we here already! 🧑🏼‍🎄 Today I am spreading the Christmas cheer with some quick tips on how to boost sales and set...

Why your website & organic marketing should come first

22 Nov 2021

Contributed by Lukas

Your website needs to hear this episode! Because they have feelings too, right? Well, maybe not, but the fact of the matter is your website is the rea...

#36 Women & worthiness with Sonya Stattmann

08 Nov 2021

Contributed by Lukas

This weeks' episode is a very special one and I'm so excited to share it with you! I am joined by leadership and self-development coach Sonya Stattman...

5 Signs you need to stop marketing

03 Nov 2021

Contributed by Lukas

Stop marketing... SAY WHAT? Hear me out... For online store owners, we are bombarded with messages that can sometimes make you feel like your business...

Social Media 101 - Your questions answered!

18 Oct 2021

Contributed by Lukas

The love/hate relationship we have with social media is REAL! For a product business, it can feel like an all-consuming ball and chain - but I promise...

Instagram Crash Course (and hard truths!)

21 Sep 2021

Contributed by Lukas

It's time to get over yourself, stop stressing about Instagram, and just embrace it!There - I said it! As far as technical marketing strategies go, In...

How to start prepping for Q4 now

06 Sep 2021

Contributed by Lukas

We are fast approaching the biggest time of year for online store owners - Q4! If you want to convert like crazy and not get lost in the noise, it's t...

Scaling a Successful Wholesale Business with Sarah J Cross

23 Aug 2021

Contributed by Lukas

Want to add an additional revenue stream into your product-based business?  When you can combine your online direct-to-consumer growth strategy w...

Anything but Tiny! Eleanor's journey from side-hustle to global brand

09 Aug 2021

Contributed by Lukas

Side-hustle to world domination! Eleanor Cullen is the founder and creator behind the much-loved minimalist tableware brand We Might Be Tiny. This is ...

Shopify Updates: What You Need To Know

02 Aug 2021

Contributed by Lukas

Shopify 2.0? YES! Shopify recently announced exciting new updates coming to the platform which will impact developers and Shopify merchants like you. ...

Scaling and owning your niche with Cassie from The Base Co.

26 Jul 2021

Contributed by Lukas

From Pharmacist to female co-founder Australia's most well-known Magnesium skincare brands - The Base Collective - Melbourne-based duo Cassie Sanghvi ...

How investing in herself was the key to Danni's candle business success

19 Jul 2021

Contributed by Lukas

Meet Dannielle, Founder of Meeraboo. Danni is a candle maker, bush business advocate, Mum of two, and recent graduate of eComm Grow Strong! Needless t...

How to hire a unicorn with Michelle Broadbent

12 Jul 2021

Contributed by Lukas

One of the most challenging experiences of growth is finding the right people to bring into your business to help you take those next big steps. Wheth...

3 ways to do more video (and sell more products!)

28 Jun 2021

Contributed by Lukas

How and why to get started with video marketing Ok before you run away and hide - videos aren’t that scary! They can actually be really easy and...

Breaking down the barriers around promoting yourself on social media

21 Jun 2021

Contributed by Lukas

You know those stories you tell yourself about promoting yourself/brand/products on social media? You know the ones:“No one cares what I have to...

Converting more browsers to buyers by improving your website

07 Jun 2021

Contributed by Lukas

How to convert more sales by improving your website In this episode, I chat with a fellow Marketing nerd helping women in eCommerce - Reese Spykerman....

Planning like a Pro

31 May 2021

Contributed by Lukas

One of the most common struggles I hear from business owners in the early years to growth is they feel unorganised, constantly jumping from one thing ...

How to nail a photoshoot (for yourself!) with Sophie from Sister Scout

24 May 2021

Contributed by Lukas

There comes a time in every small business journey where you realised - damn it! I need really great photos of MYSELF (not just products). The first p...

The power of personal story with Claire Devine

17 May 2021

Contributed by Lukas

Introducing Claire Devine - the kind of person who deserves a drum roll and grand introduction! Claire is an incredibly talented artist based in Queen...

19 Working with influencers as a small business

03 May 2021

Contributed by Lukas

How do I work with influencers?It’s a daunting, confusing, and pretty unpredictable marketing strategy - but when it works, it works! Is it righ...

EP 18 Are you committing conversion crimes? With Quinn Zeda

26 Apr 2021

Contributed by Lukas

Conversion rate optimisation may be something you haven't heard of yet in your eCommerce marketing journey or you have and it sounded far too overwhel...

17. When perseverance leads to victory with Jane Robertson from Millwoods

19 Apr 2021

Contributed by Lukas

Meet Jane Robertson - the creator and founder of Millwoods. Millwoods is a regional eCommerce brand based in Wagga Wagga and they design and craft bea...

Standing out from the crowd with Kate Toon

12 Apr 2021

Contributed by Lukas

Kate Toon is the Beyonce of SEO and Copywriting and one of Australia's most well-known female entrepreneurs. She's also hilarious and a fellow Coastie...

15. How to choose the right copywriter with Nadine Nethery

29 Mar 2021

Contributed by Lukas

Copywriting is one of the most important tools an eCommerce business owner needs in order to attract the right audience to their website, then convert...

14. Why You Need to Start Backing Yourself More

22 Mar 2021

Contributed by Lukas

Are you backing yourself and your business? If not, why?  This episode is about why more women need to stop putting themselves at the bottom of t...

13. Jo's 6-months of transformation and growth

15 Mar 2021

Contributed by Lukas

Jo is the founder of LOVESKIN, a botanical skincare brand based in NZ. When I first met Jo last year she was just coming out of lockdown and still rec...

12. 5 Reasons Why Your Marketing Isn't Working

08 Mar 2021

Contributed by Lukas

More marketing, working harder or throwing money at a problem doesn't equal more sales or more success. In this episode, I break down the 5 most commo...

11. How to get started with email marketing

01 Mar 2021

Contributed by Lukas

Welcome to ep 11! If you have followed me for a while you will know how crazy I am about email marketing. I like to call it the money making machine! ...

10. Scaling and staying grounded: How Kayla built a multi-million dollar skincare brand and maintained a connection with her audience

23 Feb 2021

Contributed by Lukas

Special guest Kayla Houlihan, Founder of Tribe Skincare  We discuss: How she started What marketing worked for her in the beginning How her mark...

9. How Steph used affiliate marketing to grow Montii.co

15 Feb 2021

Contributed by Lukas

How to increase sales and reach new audiences with affiliate marketing? Steph Pryor - Owner of Montii and Lunch Punch Emma Penfold - Marketing assista...

8. Facebook ads for eComm Q&A with Jo Murphy

08 Feb 2021

Contributed by Lukas

Jo Murphy - Social Media & Facebook Ads expert answers your questions on Facebook ads in your eCommerce marketing strategy. We chat about: Apple ...

7. Are Google Ads right for your eComm business? Special guest Kaity Griffin

02 Feb 2021

Contributed by Lukas

Navigating the world of digital advertising is a daunting experience even for seasoned business owners and marketers. There are so many questions Whi...

6. How to DIY your own PR with Odette Barry

25 Jan 2021

Contributed by Lukas

Ever wondered how brands just like yours manage to score epic magazine spreads featuring their products or their business story featured on a morning ...

5. 5 ways to overcome 'Shiny Object Syndrome' and stay focused

18 Jan 2021

Contributed by Lukas

Do you suffer from 'Shiny Object Syndrome'? You're not alone! If you find yourself jumping from project to project, getting excited or easily distract...

4. Community and relationships to grow your brand w/ Clare Spelta fom Bon Maxie

11 Jan 2021

Contributed by Lukas

Clare from Bon Maxie has built a sell-out, high-demand eCommerce brand with relationships, community and getting her (lovely) face and personality in ...

3. eCommerce Marketing Trends for 2021

04 Jan 2021

Contributed by Lukas

What marketing trends do you need to have on your radar this year? I talk through my top 5 eCommerce marketing predictions for 2021 so you know where ...