eCommerce MasterPlan
Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner
09 Jun 2025
Mike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UK’s largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive sales of £20million in the next year. They are selling internationally via their Shopify store, and via their 25 high street stores in the UK. Hit PLAY to hear: 🤯 How a market stall became a near £20M empire! 🤫 The surprising reason Bird & Blend still handles their own fulfillment. 🛍️ Unlock the secret to blending online & physical stores for ultimate customer love. 🚀 Mike's no-nonsense tips for scaling your eCommerce without losing your soul. 🤔 Ever wondered how to truly nail the customer experience? This episode has answers! 👂 Discover the management style that empowers a winning team (and what not to do!). Key timestamps to dive straight in: [05:59] Bird & Blend's Journey to Success [08:19] Adapting Through Business Growth Stages [12:45] Management Self-Reflection Journey [13:42] "Connecting Business Dots from Experience" [18:10] Aligning Retail and eCommerce Experiences [19:49] Email List Building Strategy [22:02] Listen to Mike’s Top Tips! Full episode notes here: https://ecmp.info/546..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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