Ditching the Store: How Preston Zly Built a Thriving Online Luxury Brand with Johanna Preston

Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom. Founded over 20 years ago they now do around $350,000 a year.  Hit PLAY to hear: How Johanna's shift from retail to eCommerce skyrocketed her sales 📈 The secret behind why preorders are a game-changer for her business 💥 How a bold yellow shoe became one of her bestsellers (and almost didn’t exist!) 👠 Why your email list is more valuable than any social platform 📧 The planning strategy Johanna uses to keep her business on track (hint: no tech tools involved!) 📅 How designing with purpose has made her brand a standout in luxury footwear 👣  Key timestamps to dive straight in: [05:37] "Embracing Freedom: Post-COVID Business Shift" [10:03] Structured Fashion Design Process [11:33] Magazine Planning Visualization Wall [15:22] "Maintaining Personal Client Relationships" [17:55] "Prioritize Building Your Mailing List" [21:28] Listen to Johanna’s Top Tips!    Full episode notes here: https://ecmp.info/541Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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