How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha

Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale.  Hit PLAY to hear: 🩸 How one accidental discovery led to a booming eCommerce biz! ♻️ Ditch the guilt! Learn how sustainability can actually boost sales. 💰 Product expansion secrets: What to sell when you only sell ONE thing... 📣 The real deal on purpose-driven marketing (it's NOT what you think). 🌍 From India to the UK: Mastering eCommerce in totally different markets. 🚀 The future of fem-tech is here! Get a sneak peek at Ira's vision. Key timestamps to dive straight in: [06:28] UK-India eCommerce and Wholesale Business [09:22] "Sustainability & Period Poverty Solutions" [13:19] Cycle & Carbon Footprint App [14:45] "Balancing Purpose and Product in Marketing" [19:19] Listen to Ira’s Top Tips! Full episode notes here: https://ecmp.info/544..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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