eCommerce MasterPlan
How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability
17 Mar 2025
Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products. They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms. Hit PLAY to hear: 🚀 How a B Corp eCommerce business builds sustainability into its core strategy 🌱 The secret to helping customers make greener choices—without forcing them 📊 Why B Corp, EcoVadis, and Future-Fit are game-changers for sustainable businesses 💰 How cutting carbon can actually save your money 🔥 The biggest sustainability mistakes businesses make (and how to avoid them!) Key timestamps to dive straight in: [04:01] Unexpected career pathways. [07:26] B Corp planning and priorities. [12:35] "Seed Bank: Empowering Vegan Cooking" [14:15] Focusing sustainability efforts in B Corps. [19:47] Double materiality: cost and risk analysis. [23:33] "Embracing Business Sustainability Strategies" [26:01] Listen to Jane’s Top Tips! Full episode notes here: https://ecmp.info/534..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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