How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche

Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million.  Hit PLAY to hear:  How one viral video turned a year of no sales into $30K in 3 weeks 📈 The bold preorder strategy that helped Dapper Boi scale without outside funding Why “fun and scrappy” content beats polished ads every time 🎬 What it’s really like to build a fashion brand with your partner ❤️ The question that made them sell their house instead of giving up 🏡 How they're expanding globally — and running lean with just 2 full-timers 🌍  Key timestamps to dive straight in: [05:19] Starting Fashion Line Without Experience [07:24] Entrepreneur's Fashion Journey [12:43] Dapper Boy: Our Entrepreneurial Journey [14:24] Innovative Marketing Boosts Shirt Sales [17:31] "Why Dapper Boy Must Persist" [20:56] Optimizing Intro Pricing Strategy [23:41] Exclusive Membership Tiers [24:48] Listen to Vicky’s Top Tips!   Full episode notes here: https://ecmp.info/550..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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