Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms. Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal. Hit PLAY to hear: Emily’s exciting eCommerce journey Why brands should leverage customer feedback in their marketing strategy What the critical role of community is in long-term growth How to gain organic growth through owned channels Ambassador programs and how to implement them Community engagement as an important business component  Key timestamps to dive straight in: [04:25] How Emily ended up doing community marketing. [08:02] Unlocking sustainable organic growth without paid media. [10:51] Centering customer in decisions, creating two-way dialogue. [13:59] Investing in ambassador program takes time, dedication. [18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools. [20:11] Find out how your customers are being motivated. [22:46] Incorporate community into business strategy for success. [23:54] Listen to Emily’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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