How Timberland and Lenzing tackled traceability

In today's edition host, Philip Berman, talks to Dr. Krishna Manda, Vice President of Corporate Sustainability at the Lenzing Group, and Roberta Vernocchi, a Senior Materials Manager at Timberland Apparel, about launching a new traceable apparel collection using Lenzing's Tencel Refibra technology. Manda and Vernocchi talk listeners through the new Timberland Fall 2022 collection that uses Tencel Refibra fabrics derived from a combination of sustainably sourced wood pulp and recycled cotton. "As a brand Timberland has this vision for a greener future, which means we look for new materials and innovation to reduce our environmental impact," said Vernocchi, "Our outdoor customers are not just looking for a new aesthetic but have the environment in mind … and we need to differentiate and add some value to our core outdoor products other than just using cotton." The US outdoor brand also talks about how it overcame some key sourcing challenges and Manda explains to listeners why Refibra was developed in the first place and how it can contribute to circularity.

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