Re-thinking the rules of fashion

Ken Pucker discusses why 25 years of corporate social responsibility has done little to curb carbon emissions from the textile industry, and why we urgently need new laws to save the planet. Ken is a former chief operating officer at Timberland, a lecturer, and a vocal critic of the Environmental and Social Governance Industry. His most recent article for the Harvard Business - entitled The Myth of Sustainable Fashion has gained some traction online - so we thought it was time to get him on our podcast! It was partially a take-down of the ESG industry, and how he thinks it has failed to curb the carbon excesses of the textile industry.  Currently, he's a senior Lecturer in Sustainable Business Dynamics at the Fletcher School at Tufts University in Boston. He's also been advising some of the NGOs involved in pushing forward The Fashion Sustainability and Social Accountability Act in New York State - which discuss in the podcast. We started off by talking about his time at Timberland from 1992 to 2007, with the last seven years as Chief Operating Officer. This was during a period when its CEO Jeff Shwartz pioneered a business model of Justice with the three pillars of  Environmental Stewardship, Global Human Rights, and Citizen Service. Other articles by Ken Pucker: Harvard Business Review Overselling Sustainability Reporting: We're Confusing Output with Impact   Institutional Investor   The Trillion Dollar Fantasy    

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