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EHI Retail Insights

#132 Bastian (REWE) & Stefan (Offerista) über erfolgreiche Brand & Offer Communication

19 Dec 2024

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Handzettel adé and hello personalisierter, KI-gesteuerter Marketingmix. Heute nehme ich euch liebe Hörerinnen und Hörer mit in die Welt der Brand & Offer Communication bei REWE. Bastian Tassew, Head of Sales & Retail Media Marketing erzählt bei uns im Podcast, wie er die Post-Print-Kommunikation bei REWE gestaltet.

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