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Elevate Eldercare

Leading with Purpose and Innovation

10 Sep 2025

Description

In this week's episode, AgingIN CEO Susan Ryan welcomes back Rob Liebreich, president and CEO of Goodwin Living, for a wide-ranging conversation on leadership, innovation, and the future of eldercare. Rob reflects on his 23-year journey in aging services, inspired by his grandmother's experience, and shares how that personal connection continues to guide his mission. He recounts the challenges of leading Goodwin Living through COVID-19 and highlights the strength of a workforce in which 40 percent are immigrants. Together, Susan and Rob explore the growth of Goodwin Living, serving 4,000 older adults and supporting 1,500 team members; expansion projects; innovative initiatives, such as the Stronger Memory program; the role of the Goodwin Living Foundation; and the urgent need for immigration reform to address the growing demand for eldercare workers. Rob lays out his vision: expanding services and housing, strengthening brain health and anti-loneliness initiatives, and growing the foundation to better serve older adults and caregivers alike. Explore the Goodwin Foundation here: https://goodwinlivingfoundation.org/

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