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ELEVATE: Hotel Design

Crafting Hospitality: Nicholas Nicola on Vision and Execution (Ep. 9)

13 Aug 2025

Description

Join host Lorraine Francis on Elevate Hotel Design as she dives into a captivating conversation with Nick Nicola, founder of NOA and veteran architect with over 20 years of experience. Explore Nick’s journey from his early days at Gensler to leading high-end resort projects, including his latest venture — the Montage project in the Bahamas. Discover the challenges and intricacies of island development, storytelling in design, and the lessons from building a luxurious yet sustainable paradise. Tune in to learn about Nick’s entrepreneurial spirit, future expansions, and the art of crafting remarkable hospitality experiences.00:00 Introduction to Elevate Hotel Design00:17 Meet Nick Nicola: Entrepreneurial Journey01:04 Starting NOA: From Vision to Reality04:24 Challenges and Lessons in Entrepreneurship05:39 Montage Key Project: A Caribbean Adventure09:50 Logistics and Construction Challenges14:51 Sustainability and Community Building17:05 Storytelling and Design Philosophy17:54 Embracing the Natural Beauty of the Island18:35 Architectural Scale and Privacy19:04 Guest Experience and Arrival21:36 Expansion in the Caribbean Market24:41 Design Philosophy and Core Values26:57 Photography as a Creative Outlet31:18 Advice for Aspiring Designers32:57 Favorite Hotels and Hospitality Joy35:55 Conclusion and Future Projects

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