114. Mastering Parties and Why They’re the Best Selling Method for a Cold Market

The most commonly asked question I get about selling is, “How do I find new people?” In this week's episode, I explain why selling to your warm market gives you temporary success and why parties are the best way to reach your cold market, warm them up, and improve your skills.All direct sellers start their business in their warm market. Their warm market sees their posts and comes to their launch parties. Their warm market buys their products not because of their selling skills but because of the relationship they have with them.When direct sellers run out of friends and family to sell to, they stop getting results. If they did the same party for a cold market or a cold audience saw their posts, they probably wouldn’t have gotten the same results because a cold market makes decisions based on the content, not the person.The direct sellers didn't continue to work on their skills because they were getting results doing what they were doing. If everything is going well, why would you change anything?The problem is that their audience changed, but they didn’t, and now their results are based solely on their skills.This is why parties are the best way to sell to a cold market.Hosts give you credibility. The guests know, like, and trust the host, and since the host is introducing you to them, they assume you’re likable and trustworthy. Parties accelerate connections and warm up a cold market much faster than posting on social media can.Parties are a training ground. You can practice, experiment, and tweak every party to fine-tune your skills.Every party will give you results and lessons.In this episode, I explain:How to use an assessment system to improve your results.How to get past people saying no.The three things you need to do to master parties.How to start doing and improving parties.Want to maximize your party results? Sign up for Energize and get the training, coaching, and systems you need to get the results you want. RESOURCES:Instagram: https://www.instagram.com/kellydnorthcottGet your questions answered on the podcast: ask them by filling out this formFree Facebook Community: https://www.facebook.com/groups/directsalesworkshops Learn more about my programs: https://www.kellynorthcott.com/learn Follow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!

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