Elevate Your Direct Sales Business with Kelly Northcott
Episodes
143. Lessons I Learned While Building My Business (Re-recorded)
16 Dec 2025
Contributed by Lukas
I re-recorded this episode to go deeper into my story and share more tips and lessons with you. In this episode, I share my story and lessons from be...
142. Listen to This Before You Set Your Next Goal
10 Dec 2025
Contributed by Lukas
This episode will help you set bigger goals for next year. In this episode, I’m walking you through:How the energy you’re in when you set your go...
141. My Weight-Loss Breakthrough and How It Applies to Your Business
01 Dec 2025
Contributed by Lukas
This episode walks you through a second breakthrough I had this year, and this is significant for you if you feel like you’re doing everything right...
140. Make $1,000 Months Your Standard, Not Your Stretch
24 Nov 2025
Contributed by Lukas
If you’re listening to this podcast, you want to make money, and in this episode, I break down how having consistent $1,000 a month in sales as your...
139. Lessons That Led to a Breakthrough After Years of Being Stuck
17 Nov 2025
Contributed by Lukas
In this three-part mini-series, I’m walking you through the three areas of life where I made the most progress in 2025, the lessons that made that e...
138. How to Get More Yeses
10 Nov 2025
Contributed by Lukas
We’re wrapping up the series on why so many people say no by talking about how to get more yeses. In this episode, I explain:Why collecting nos isn...
137. How to Stop Taking “No” Personally
03 Nov 2025
Contributed by Lukas
If you stay in this business long enough, you're going to hear a lot of nos, even from your friends and family. In this episode, we’re talking ...
136. How to Get People to Say Yes by Understanding the Decision Process
27 Oct 2025
Contributed by Lukas
This episode continues the series where I’m answering the question, “Why am I getting so many nos?”It’s a big answer, and we’re going to unp...
135. Why Getting Someone’s Contact Info is Critical to Your Success, and How to Get it
20 Oct 2025
Contributed by Lukas
In this episode, we're getting into the nuts and bolts of how to get people's contact information at events so you can follow up, build rela...
134. How Creating a Business Bucket List Will Help You Achieve More Faster
29 Sep 2025
Contributed by Lukas
In this episode, we’re talking about how to be more intentional with your direct sales business by creating a business bucket list.This isn’t abou...
133. Two Questions to Ask Yourself Before You Make Any Decisions for Your Business
22 Sep 2025
Contributed by Lukas
This is busy season, and when you start looking, you’ll find lots of opportunities for your business as well as your personal life, and it’s easy ...
132. The Message Method: Simple Conversations that Grow Your Business
15 Sep 2025
Contributed by Lukas
In this episode, I’m walking you through the core concepts behind The Message Method and why it’s the one thing every direct seller should be doin...
131. How to Find New Customers
01 Sep 2025
Contributed by Lukas
In this episode of the Stop Doing That, Do This Instead series, we’re talking about something that all direct sellers need to hear at some point in ...
130. Stop Sounding Like Everyone Else: Create Content That Connects
25 Aug 2025
Contributed by Lukas
If your content could be posted by anyone else in your company without changing a word, it’s not helping you—it’s helping them.In this episode, ...
SN 129. Why “Help Me Hit My Goal” Posts Are Hurting Your Business (Do This Instead)
19 Aug 2025
Contributed by Lukas
In this episode, I give you an alternative to asking your friends and family to help you reach your goals. It's the next installment of the Stop...
SN 128. Stop Sending Cold Messages—Do This Instead
11 Aug 2025
Contributed by Lukas
We’re continuing our Stop Doing This—Do This Instead series, and in this episode, we’re tackling one of the most common (and cringiest) direct s...
SN 127. Stop Copying Other Direct Sellers—Do This Instead
04 Aug 2025
Contributed by Lukas
This is the first episode in a new series called Stop Doing This and Do This Instead, and we’re kicking it off with something that seems harmless bu...
SN 126. Why Direct Sales Is Harder Than Ever, And What To Do About It.
23 Jul 2025
Contributed by Lukas
It’s harder than ever for direct sellers to build a successful business, especially for the direct seller who is building a part-time business, and ...
125. How to Find, Attract, and Serve Customers in Every Stage of Your Ecosystem
14 Jul 2025
Contributed by Lukas
We’ve spent the last few episodes talking about your business ecosystem, and in this one, we’re putting it all together.This episode is about how ...
124. Why Hosted Parties Still Work and How They Can 10x Your Results
07 Jul 2025
Contributed by Lukas
In this episode, we’re talking about the front half of your ecosystem: customer acquisition, and how it is the key to your success. If social media...
123. How to Use Social Media in Your Business Ecosystem without Getting Burned Out
30 Jun 2025
Contributed by Lukas
Last week, we talked about how your business is like an ecosystem. This week, I’m explaining how to use social media to serve your ecosystem.This ep...
122. If Your Sales Are Slowing Down, Your Ecosystem Might Be Off
24 Jun 2025
Contributed by Lukas
In this episode, I walk you through a conversation I had with a seasoned leader whose team went from selling thousands a month to just a few hundred. ...
121. How to Reach Out Without Feeling Salesy or Spammy
03 Jun 2025
Contributed by Lukas
Reaching out is one of the most important things you can do as a direct seller, but it’s also the most avoided activity. I explain the four differe...
120. Recap of The Connection Workshop, Part 1
26 May 2025
Contributed by Lukas
I just wrapped up The Connection Workshop, where I taught direct sellers how to reach out without feeling salesy or spammy. In this episode, I’m di...
119. Stop Being Spammy: The Right Way to Send Messages to Get Results
29 Apr 2025
Contributed by Lukas
In this episode, we're diving deep into one of the simplest (and most powerful) habits you can build for your business — reaching out!We’ll t...
118. Why May Matters: How to Set Up Your Best Direct Sales Year Yet
21 Apr 2025
Contributed by Lukas
In this episode, we're digging into why May is the secret transition month that determines how your entire year plays out.I'll walk you thro...
117. How Many Parties Should You Do? (and Is There Such a Thing As Doing Too Many?)
31 Mar 2025
Contributed by Lukas
Parties are the best way to build your business. A lot of direct sellers wonder how many parties they need to do to reach their goals, and that’s wh...
116. Stop Focusing on Party Sales. Do This Instead.
24 Mar 2025
Contributed by Lukas
116. Stop Focusing on Party Sales. Do This Instead.Parties are the most effective way to meet new people, create connections, sell products, book more...
115. Eight Different Ways to Customize Your Party
17 Mar 2025
Contributed by Lukas
In this week’s episode, I demonstrate how versatile parties are, which is another reason why they’re the most effective and efficient way to build...
114. Mastering Parties and Why They’re the Best Selling Method for a Cold Market
10 Mar 2025
Contributed by Lukas
The most commonly asked question I get about selling is, “How do I find new people?” In this week's episode, I explain why selling to your w...
113. Parties Aren’t Dead. I’ll Prove It to You.
03 Mar 2025
Contributed by Lukas
In this episode, I make a case for why parties are still the best way to build your direct sales business.Parties are the most effective way to grow y...
112. Connection Funnels: What They Are, How to Use Them, and Why You Need Them.
17 Feb 2025
Contributed by Lukas
Building know, like, and trust is important, but creating connections is more important. If people don’t feel connected to you, they won’t do busi...
111. How to Get People to Decide to Buy in 13 Seconds
10 Feb 2025
Contributed by Lukas
Everyone talks about how know-like-trust is so important, and it is important, but it isn’t the most important thing.People decide if they trust you...
110. Build Your Business Like Taylor Swift
04 Feb 2025
Contributed by Lukas
No one can argue with the fact that Taylor Swift has a successful business, and in this episode, I point out some of the concepts and principles that ...
109. How Vision Boards Help You Reach Your Goals
13 Jan 2025
Contributed by Lukas
A lot of direct sellers think vision boards are a fun team-bonding activity, but they’re really much more than that. In this episode, I talk about h...
108. Create a Mantra and Have the Best Year of Your Business
10 Jan 2025
Contributed by Lukas
Mantras help to reprogram your subconscious and create new beliefs. They’re essentially one-sentence stories. You’re probably using mantras right...
107. Word of the Year: How to Choose and Use It
30 Dec 2024
Contributed by Lukas
A lot of direct sellers choose a word of the year, but after they choose it, they don’t do anything with it. If you use your word of the year inten...
106. The Power of Words and How They Impact Your Success
16 Dec 2024
Contributed by Lukas
Words are powerful. What you say is what you think, and what you think is your truth. This doesn’t mean that your truth is based on facts. It means ...
105. How to Get What You Truly Want and Stop Settling for Less
10 Dec 2024
Contributed by Lukas
This episode begins the mindset series I’ve been promising you. We’ll start and end the series by talking about vision. All goals should start wi...
104. How to Build a Bigger Business in 2025
02 Dec 2024
Contributed by Lukas
I recently surveyed direct sellers to get their take on how 2024 went and how they feel about going into 2025. In this episode, I share the survey re...
103. Why Social Media is Hindering Your Growth and How to Fix It
11 Nov 2024
Contributed by Lukas
In this episode, I explore how social media is making direct sellers lazy and awkward and burning them out. It started during the pandemic when anyon...
102. Three Easy Tweaks to Increase Your Sales
04 Nov 2024
Contributed by Lukas
In this episode, I share the tips and tweaks I gave some direct-selling leaders to help them increase their sales. These are things that you can imple...
101. A Gazillion Tips for Holiday Selling
28 Oct 2024
Contributed by Lukas
The holiday selling season is in full swing, and in this episode, I share a gazillion tips to help you make the most of it.Listen to this episode and ...
100. How to Establish the Habit of Consistency
21 Oct 2024
Contributed by Lukas
Woo hoo! Welcome to the 100th episode of my podcast!In this episode, I’ll explain how to develop the habit of consistency. I’ll talk about what I’...
99. Onboarding, Launching, and Training Systems for Your New Team Members (Part 6 of The Team-Building Series)
14 Oct 2024
Contributed by Lukas
In this episode, we’ll discuss onboarding, launching, and training your new team members. The systems I’ll give you will be ones you can use regar...
How to Overcome Objections and Follow Up After an Opportunity Event (Part 5 of The Team-Building Series)
07 Oct 2024
Contributed by Lukas
A lot of direct sellers look at opportunity events as signing events, and they put too much pressure on the outcome. Sponsoring is a conversation; yo...
How to Do an Opportunity Event (Part 4 of The Team-Building Series)
30 Sep 2024
Contributed by Lukas
In this episode, you'll learn the essentials of hosting successful opportunity events for your direct sales business. I give you an outline of t...
The Opportunity Events Every Team Builder Should Be Doing (Part 3 of The Team-Building Series)
25 Sep 2024
Contributed by Lukas
This episode is part three of the team-building series. In it, we’ll discuss the different types of opportunity events you can hold, why you need va...
How to Recruit Your Dream Team (Part 2 of The Team Building Series)
16 Sep 2024
Contributed by Lukas
In this episode, we’re going to talk about who you want on your team and how to structure your business so that you attract them. By the end of this...
The Best Way to Build an Engaged and Productive Team in Three Months (Part 1 of The Team Building Series)
09 Sep 2024
Contributed by Lukas
This episode is the beginning of a team-building series. I’m doing this series so that you can build an engaged and productive team, promote to lead...
How My Daughter Manifested a New Title and Income and How You Can Do the Same
03 Sep 2024
Contributed by Lukas
My daughter joins us as a special guest to tell her story about how she used mindset practices to change her career and increase her income.Shannon’...
Updating Your Direct Sales Strategies to Maximize Your Success
26 Aug 2024
Contributed by Lukas
In this episode, we wrap up our series on meeting more customers and dive into how your business should evolve to match today’s culture and how to g...
How to Use Vendor Events to Build Your Customer Base
18 Aug 2024
Contributed by Lukas
Vendor events are a great way to meet new people and grow your customer base, and in this episode, I share all the ins and outs of how to do that.By t...
How to Get Referrals Without Feeling Pushy
12 Aug 2024
Contributed by Lukas
In the last episode, we talked about five sources of new customers: posting on social media, engaging in groups, getting referrals, doing vendor event...
Five Ways to Meet New People and Expand Your Customer Base
05 Aug 2024
Contributed by Lukas
Your business is like a river. If you don’t have a source of water entering it, it will eventually dry up. You need a steady stream of new customer...
Messaging Made Easy: How to Do It Without Feeling Salesy or Spammy
29 Jul 2024
Contributed by Lukas
In this episode, we dive into the third crucial component of social selling: conversations that convert.You might call them reachouts, messages, or fo...
How to Build a Successful Business and Protect Yourself Even If Your Company Closes
23 Jul 2024
Contributed by Lukas
Your company can change its comp and career plan, go from a direct sales model to an affiliate model, close, or even terminate your agreement, and whe...
How to Create Social Media Content That Will Build Your Business
15 Jul 2024
Contributed by Lukas
Every direct seller should use social media, but just posting to post or copying and pasting aren’t enough if you want social media to help you buil...
How to Engage with Other People's Content to Create Connections and Build Your Business
08 Jul 2024
Contributed by Lukas
You can’t control the algorithm, who sees your content, or how people engage with your content, but you can control how you engage with other people...
Mid-Year Check-In: Creating a Plot Twist to Have the Best Year of Your Business
01 Jul 2024
Contributed by Lukas
Someone sent me this quote, “May the last six months of 2024 be the plot twist you’ve been waiting for,” and I loved it so much that I created t...
Optimize Your Social Media Profiles and Boost Your Online Presence
17 Jun 2024
Contributed by Lukas
In this episode, I give you tactical tips for optimizing your social media profiles as a direct seller. Every time you show up on social media, you’...
How to Build a Successful Direct Sales Business in Nooks and Crannies
10 Jun 2024
Contributed by Lukas
The social selling model is appealing to direct sellers because it’s flexible and doesn’t seem to require much time. However, very few direct sell...
Why You Should Choose Social Selling Over Parties and How to Use it Successfully
03 Jun 2024
Contributed by Lukas
If you’ve been following me for a while, you know I’m a big fan of the party model, and my favorite business plan combines the party and social se...
Summer Success for Direct Sellers: Busting Myths & Building Momentum
27 May 2024
Contributed by Lukas
There are several myths about summer businesses: No one wants to host.Everyone’s busy.No one is buying because they’re waiting for the new produc...
Cracking the Code of the Social Selling Model
16 May 2024
Contributed by Lukas
If I were in the field, I’d use both the social selling and party models. I like the social selling model as a way to attract people to you and to s...
Everything You Need to Know Before You Consider Switching Companies
07 May 2024
Contributed by Lukas
This episode is for all direct sellers, even the ones who are happy as can be with the company they’re with right now and think they’ll stay there...
How to Create Consistency and Maximize Momentum in Thirty Days
29 Apr 2024
Contributed by Lukas
In this episode, I walk you through my system called A _____ a Day in May, and I show you how it will help you build consistency, create a habit, boos...
How a Direct Seller Went from Not Having a Facebook Account to Earning Multiple Trips and Promotions in Just Three Years
15 Apr 2024
Contributed by Lukas
Jenny Perry is an Advanced Director with Pampered Chef, and she joins me to share her tips for boosting her calendar and keeping it as full as she wan...
How to Use Birthdays to Grow Your Direct Sales Business
08 Apr 2024
Contributed by Lukas
In this episode, we talk about how to use your birthday and your customers’ birthdays to grow your direct sales business.I start by discussing some ...
Five Things All Direct Sales Parties Should Have No Matter How You Do Them
02 Apr 2024
Contributed by Lukas
Is the party dead? I don’t think so. The way some direct sellers do them might be, but as long as the party you do includes five crucial elements, t...
How to Book Parties from Parties So That You Don’t Have to Send Messages
25 Mar 2024
Contributed by Lukas
Learning how to create an effective message is an essential skill, but no one signs up to be a direct seller so that they can send booking messages.If...
Book Direct Sales Parties Like a Pro - The Ultimate Booking Guide
18 Mar 2024
Contributed by Lukas
Most direct sellers tell me that they’re interested in doing more parties, but they struggle to book them.So, in this episode, I'll share my bo...
71. Social Selling vs. Parties and Why You Should Do Both No Matter What You Sell
04 Mar 2024
Contributed by Lukas
A lot of direct sellers are using the social selling model to build their business, and that will get you some results from your warm market, but when...
Everything You Need to Know to Create and Run a Successful Peer Group (aka accountability group, mastermind, networking group)
26 Feb 2024
Contributed by Lukas
Direct sellers have lots of opportunities for support, and they each serve their own purpose, but one of the most impactful sources of support is from...
Day 14 of 14 Days of Loving Your Business - Treat Yo Self
14 Feb 2024
Contributed by Lukas
This episode wraps up the 14 Days of Loving Your Business series, and on it we focus on treating yourself.I give you a couple of suggestions for how y...
Day 13 of 14 Days of Loving Your Business - Invite Someone to Your Group
13 Feb 2024
Contributed by Lukas
On today’s date, you’ll invite someone to join your VIP group, and this is essentially the same process you’d use to ask someone out on a date.I...
Day 12 of 14 Days of Loving Your Business - Find Your Perfect Match
12 Feb 2024
Contributed by Lukas
On today’s date, you’ll find your perfect match. Think about this date as filling out a questionnaire on a dating app, and define what you’re lo...
Day 11 of 14 Days of Loving Your Business - Write a Love Letter to Your Future Self
11 Feb 2024
Contributed by Lukas
On today’s date, you’ll write a love letter to your future self.This is a form of vision casting, and it will prime your current self to take the ...
Day 10 of 14 Days of Loving Your Business - Go Down Memory Lane
10 Feb 2024
Contributed by Lukas
Progress can be slow, and unless you measure it, you might miss it. Today’s date gives you an opportunity to go down memory lane so that you can se...
Day 9 of 14 Days of Loving Your Business - Fall in Love with Learning
09 Feb 2024
Contributed by Lukas
Today’s date is about learning something new without worrying about failing.Fear of failure is one of the biggest things that holds direct sellers b...
Day 8 of 14 Days of Loving Your Business - Define Your Relationship
08 Feb 2024
Contributed by Lukas
It’s time to have the talk and make sure you and your business are on the same page. You don’t want a one-sided relationship because they don’t ...
Day 7 of 14 Days of Loving Your Business - Go on a Group Date
07 Feb 2024
Contributed by Lukas
This date is about putting together a peer-based group that you can use to support each other, ask questions, cheer each other on, and share ideas. Th...
Day 6 of 14 Days of Loving Your Business - Let Your Business Love You
06 Feb 2024
Contributed by Lukas
Your business is a relationship, and as in all relationships, there will be times when you feel like you’re giving more than you’re getting.This e...
Day 5 of 14 Days of Loving Your Business - Create a Space You Love
05 Feb 2024
Contributed by Lukas
This episode will help you create a business space you love. When you love where you do your business, it will be more fun, and you’ll be more produ...
Day 4 of 14 Days of Loving Your Business - Celebrate Everyone
04 Feb 2024
Contributed by Lukas
Today’s date gives you the opportunity to celebrate and encourage other people, and when you do this, you’ll benefit just as if someone were celeb...
Day 3 of 14 Days of Loving Your Business - Show Your Appreciation for Your Mentors
03 Feb 2024
Contributed by Lukas
Lots of people have had an impact on your business, and many of them probably aren’t aware of it.Someone might have said something on a call that ga...
Day 2 of 14 Days of Loving Your Business - Fall in Love with Your Customers
02 Feb 2024
Contributed by Lukas
Today’s date is designed to help you fall in love with your customers.Your business needs customers, and most of your relationships in your business...
Day 1 of 14 Days of Loving Your Business - Fall in Love with Your Products
01 Feb 2024
Contributed by Lukas
This is the first “date” of the 14 dates you’ll go on with your business. Today’s date is a date with your products. Your products are usuall...
14 Days of Loving Your Business - Date Your Business and Discover Your Passion Again
29 Jan 2024
Contributed by Lukas
This episode gives you an overview of the next podcast series called 14 Days of Loving Your Business.I used to do this with my team every year. It was...
The Eight Essential Cs for Your Success
22 Jan 2024
Contributed by Lukas
In this episode, I share the eight Cs of success and explain how to use them. You need all eight as a direct seller if you want to have a successful b...
Your Word of the Year - Everything You Need to Know
15 Jan 2024
Contributed by Lukas
In this episode, I tell you why you want a word of the year, how to choose it, and how to use it.I choose a new word each year, and I use it as a guid...
How to Go From a Slump to Thriving - A Chat with Ginny Egland-Lyke
08 Jan 2024
Contributed by Lukas
Get your notepad out for this episode because my friend Ginny shares a ton of wisdom from her 23 years of experience in direct sales as a top producer...
What To Do If You Feel Like Your Company Screwed You
02 Jan 2024
Contributed by Lukas
The good news is that it doesn’t happen often. The bad news is that when it does happen, you usually don’t get a warning.Don’t skip this episode...
50. Three Steps to Achieving Goals in 2024
26 Dec 2023
Contributed by Lukas
In this episode, I explain my 3-part system that I created for direct sellers so that you achieve your goals.The first step is to create a vision for ...
49. Why SMART Goals Fail You and How to Set a Goal That DRIVES Success Instead
19 Dec 2023
Contributed by Lukas
If you’re like most direct sellers, you’ve been taught to set SMART goals, and you might even be thinking about setting the same SMART goal for ne...
48. Stop Waiting for Success to Come to You and Do This Instead
11 Dec 2023
Contributed by Lukas
The strategies direct sellers use to build their businesses have changed over the years, especially with technology and social media, but the principl...
47. How to Take a Break and Be Able to Jumpstart January When You Get Back
05 Dec 2023
Contributed by Lukas
Welcome to the final episode of our series Wrapping Up This Year While Building Momentum for Next Year, where we dive into how you and your team can s...
46. Year-End Recruiting Tips and Strategies
20 Nov 2023
Contributed by Lukas
Now is a great time to recruit new team members, and in this episode, we’ll talk about recruiting and how to avoid the common mistakes that direct s...
45. Your Black Friday Playbook: How to Reach Your Goals and Enjoy Your Holiday
17 Nov 2023
Contributed by Lukas
This is a special holiday version of an Ask Me Anything episode, and I answer this question: My company is having a big sale next week, and they’re ...
44. Using Holiday Specials to Boost Sales, Create Connections, Improve Your Marketing, and Build Momentum
16 Nov 2023
Contributed by Lukas
Your company is offering specials, and in this episode, we’re talking about how to sell the specials and use them to create engagement and book part...