123. How to Use Social Media in Your Business Ecosystem without Getting Burned Out

Last week, we talked about how your business is like an ecosystem. This week, I’m explaining how to use social media to serve your ecosystem.This episode focuses on social media and its role in your ecosystem.Social media is not a customer acquisition tool. If you're relying on it to grow your customer base, you're going to be stuck in maintenance mode, or worse, headed toward burnout and declining sales.In this episode, I’ll walk you through:Why your posts aren’t getting seen (and why it’s not your fault).What my scroll test revealed about what actually shows up in newsfeeds.How to stop letting the algorithm control your business.Simple strategies for using social media to nurture the customers you already have.A 10-minute-a-day system for creating real connections without sending cold messages.How to set up your profile and business page so they work for you (not against you).You’ll walk away with clear, doable actions you can take right now to use social media the right way to support your customer retention and build relationships.If you've been posting more but selling less, this episode will help you figure out why and give you a better way forward.RESOURCES:Instagram: https://www.instagram.com/kellydnorthcottGet your questions answered on the podcast: ask them by filling out this formFree Facebook Community: https://www.facebook.com/groups/directsalesworkshops Learn more about my programs: https://www.kellynorthcott.com/learnFollow me to stay up to date with all episodes of the Elevate Your Direct Sales Business Podcast with Kelly Northcott!

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