S2 | E11: Being Likable Will Get You Far ft. TyreakToldYou

You don’t need a million followers to build a real creator career—you need a voice people trust. We invited our friend Tyreek, who we go way back with from our BET days, to share how he went from a hot, off-the-cuff TikTok rant to a full-time creator stacking income streams across TikTok, Instagram, and Facebook. He doesn’t sugarcoat the money talk: his first brand deal rate, the surprising power of Facebook Creator Rewards, TikTok Lives and contests, and why YouTube still pays best when you’re ready to play the long game.We dig into the week’s pop culture swirl—Saweetie rumors, the glossy reboot of the Victoria’s Secret Fashion Show, and Debbie Allen’s well-earned Barbie—while unpacking how attention, nostalgia, and “diversity as distraction” shape what we click and buy. The throughline is media literacy and boundaries: how to stay fair, keep receipts, and protect your private life without faking an aesthetic. Tyreek’s take on storytelling lands hard: follow your curiosity and ship consistently. The anime videos he posted on a whim opened new lanes, features, and fans who show up for his voice, not just the topic.We also get personal about resilience. Are you better as the lesson or the learner? Would you choose a public failure or a private comeback? We share how to keep it real without handing the internet your peace, why likability compounds into opportunity, and how to future-proof your business beyond bonuses—think merch, live events, and community touchpoints no algorithm can throttle. If you’re building a platform, this is your field guide: speak plainly, post more than you plan, price higher than you think, and diversify while the window is open.Share this with a friend who’s building their voice, hit follow for more unfiltered conversations, and drop a review to tell us which platform you’re betting on next.Support the show

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