S2|EP 7: Are Influencers Going Corporate? Creator Economy Chat With Emmy Petit

The creator economy is at a fascinating crossroads—corporate professionals are diving into content creation while established creators are exploring traditional employment. What's behind this shift, and how can you navigate it successfully?Join hosts Krystal and Amanda as they welcome influencer extraordinaire Emmy Petit  (215K+ followers) who brings a unique perspective having worked both as a marketing strategist for major brands and as a full-time content creator. Together, they unpack the realities behind the glamorous facade of the creator lifestyle.Emmy drops truth bombs about the business side of influence, revealing how she turned down over $100,000 in partnerships that didn't align with her vision, and why sometimes a brand deal offering a "nice rate" can actually lock you out of more lucrative opportunities. The conversation gets refreshingly honest about burnout, sustainability, and the myth that having a 9-to-5 job is somehow less desirable than creator entrepreneurship.You'll discover why many successful creators are actually implementing multiple revenue streams beyond brand partnerships, how to strategically build a team when you're ready, and the essential contracts terms every creator should scrutinize. The hosts also tackle the uncomfortable truth about different standards for creators of color and how these dynamics impact opportunities in the space.Whether you're juggling content creation alongside a day job, considering making the leap to full-time creating, or simply curious about the business behind the posts you see daily, this episode delivers actionable insights and a much-needed reality check about what freedom really costs in today's creator economy.Support the show

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