Paid Attention by Faris Yakob

Please visithttps://thebookvoice.com/podcasts/2/audible/40926to listen full audiobooks. Title: Paid Attention Series: Cambridge Marketing Handbooks Author: Faris Yakob Narrator: Matthew Lloyd Davies Format: mp3 Length: 6 hrs and 27 mins Release date: 02-07-18 Ratings: 5 out of 5 stars, 13 ratings Genres: E-Commerce Publisher's Summary: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

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