155 - How To Ensure Your ICA Connects With Your Offer

The best marketing strategies consider their audience above all else. If you want marketing that "works," your audience has to become your top priority! (This sounds simple, but lots of people don't dig deep enough.) In this episode I'll explain how to connect both what you create + how you promote it with what your audience actually wants + how they want it. For complete show notes, visit -  https://www.hirshmarketing.com/podcast-episode-155/

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