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Embodied CEO

475: How to Create a Converting Lead Gen Offer

26 Jan 2023

Description

Creating a high-value, free lead generation offer - one that creates a roadmap to your paid offer - can be a crucial part of your marketing strategy.  I often see business owners make serious mistakes with their free offer, though.  Today, I'm coming in hot with what TO do and what NOT to do to design a free offer that is of high value, but still maintains a gap that only your paid offer will fill. If you have a lead gen offer that needs tweaking or you are in need of creating a lead gen offer, this one's for you. Listen in! 

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