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Embodied CEO

The Comfort Trap: Why Your Business Is Stuck at Good Enough

18 Nov 2025

Description

In this episode, I'm unpacking the sneaky ways comfort can keep your business stuck at "good enough." I talk about the places in my own business where things are working but only because they're comfortable. I also share the questions I'm asking myself as I look at the new year and decide where it's time to go pro, uplevel my resources, and stop coasting on what's familiar. If you've been feeling that quiet nudge that you're capable of more but your actions aren't fully matching that vision, this conversation is going to give you the clarity and fire to finally break out of the comfort trap.

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