Using Localization to Innovate with Bykea's COO

Bykea is a ride sharing and delivery startup in Pakistan and the fastest growing startup in a country of 220 million people. Founded by serial entrepreneur Muneeb Maayr, Bykea is taking on the juggernauts Uber and Careem. The 5 year old startup is quickly growing due to its obsession with localizing the product to meet the needs of everyday Pakistanis and a “pounding the pavement” startup culture. In this episode we hear from Rafiq Malik, Bykea’s Chief Operating Officer whose passion for logistics and transportation enables him to run a tight ship while ensuring Bykea continues to experiment and grow every hour. Listen to learn: How Bykea continually uses localization to help them innovate and grow What helped Bykea grow quickly and be unafraid of the Ubers and Careems Ways to scale marketing in emerging markets

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