293. Build the Database That Feeds Your Business: The 36-Touch Plan (Part 1)

Picture this: you’ve got an incredible database of people who know, like, and trust you—but you’re not tapping into it the way you should. That’s where the 36 Touch Plan comes in. In today’s episode, we’re diving into the foundation of building a business that thrives year after year: consistently nurturing your database.We’ll share how implementing this simple (but not always easy!) system completely transformed our businesses—from 75 transactions a year to crossing into million-dollar revenue territory. You’ll learn why organizing your database is the first non-negotiable step, how to identify your “Mets,” and what it looks like to tier your contacts so you can focus on your top referrers.Your homework? Get your database in one place and ready to go. Because next week, we’re unpacking part two: the messaging that actually converts.Resources:The Millionaire Real Estate Agent Book – where the original 36 Touch concept was introducedConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

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