66. Strategic Giving: To Move Forward You Have to Give Back

How is giving away money good for my business?We hear about it all the time: corporate philanthropy, “doing well by doing good” – but why, specifically, is it great to give back to your community? We’re going to define strategic giving, talk about the six reasons generosity is actually good for your business, and some of the ways you can give back as a company.Why Giving Back Is Good for Your Business:Increases company moraleImprove brand awarenessAttract top talentAppeal to younger generationsIncrease salesTax deductionsWays to Give Back:Sponsor a charity eventGive employees time off to volunteerDo a give-back fundMake a donation for every sale or closingOffer pro-bono servicesPartner with a charity for ongoing eventsConnect on Instagram:Seychelle Van Poole: @seychellevpVija Williams: @viavijaSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanEmpire Building is a production of Crate Media

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