Titan (IN) | A New Edge | 5/5

Want to listen all episodes now? ⁠Subscribe to binge for SGD 2.99⁠! Titan is the largest jewellery and watch company in India, a country that consumes more gold for jewellery than most countries in the world. Titan, a part of the Tata Group, generates around $5 billion USD in revenue from jewelry, watches, eyecare, fragrances, fashion accessories, and Indian dress wear. The Jewelry division is the largest contributor, making up nearly 80% of the business, followed by Watches and Wearables at 8-9%. Titan's products are sold through a combination of direct sales and franchising, with nearly 3,000 stores across over 400 towns in India, covering a retail space equivalent to about 60 football fields. Episode 1: Chronicles Titan’s early struggles to revolutionize the watch industry under Xerxes Desai's leadership. Episode 2: Tracks Titan's bold strategy to revolutionize retail and marketing with Ogilvy & Mather, leading to their successful launch at Safina Plaza in 1987. Episode 3: Highlights Titan’s tumultuous entry into the European market, showcasing the challenges and lessons learned. Episode 4: Explores how Titan's jewelry division, Tanishq, overcame initial struggles to transform the fragmented Indian market with transparency and innovation. Episode 5: Unveils Titan's creation of the world's slimmest watch, Titan Edge, and the rise of Fastrack, redefining youth fashion in India. - Want to showcase your brand to listeners with a combined net worth of over $1 billion and a network of 100,000+ employees and industry contacts? Drop us an email: [email protected] - We're looking to grow our team! Support our productions by ⁠⁠⁠buying us a coffee⁠⁠⁠ or ⁠⁠subscribing to binge all series releases.⁠⁠ - Want to meet the team? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! - If you love the style of Empires, and want similar content, check out: 🔪💥"Mass Murders", Decisiosn that led to countless, dead. (On ⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠) 📝💕 "⁠⁠⁠⁠⁠⁠⁠⁠Post, Love⁠⁠⁠⁠⁠⁠⁠⁠", Essays on Love, Life and Everything in Between. (On ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) 🔪🩸 "⁠⁠⁠⁠⁠⁠⁠⁠Heinous⁠⁠⁠⁠⁠⁠⁠⁠", A Revive Look at the Most Heinous Crimes in Asia. (On ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)

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