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Employee Engagement Examples of Excellence

AI, Feedback, and People-First Transformation: Driving Employee and Customer Experience at Ericsson with Jason Bloomfield

17 Dec 2025

Description

In this episode we meet Jason Bloomfield who is Global Head of People Change & TA Transformation at Ericsson.Jason shares his diverse business and strategy experiences in various global roles and the increasingly important role that AI is playing where HR meets IT and the benefits that this drives for both customers and colleagues.We spoke about the potential fears that colleagues may have about AI but that how Ericsson has gone to great lengths to ensure that it is seen as complementary and supportive to front line and back-office employees.In particular Jason acknowledges that AI can play a role in leveraging employee feedback to power transformation, and that Ericsson’s program, "Your voice, our action" ensures that feedback is not only heard but shapes strategy and aligns action.And that it can create a culture where colleagues recognise the value of their input and the role it plays to enhance both the employee experience and by extension, the customer experience.

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