App Store Optimization with Ariel Michaeli

Guest Ariel Michaeli  - Twitter @arielmichaeliAppFigures - Twitter @appfigures360idev 2019 - App Store Optimization for the Rest of UsAppFigures GuidesAppFigures App Store Optimization ChecklistHow to Optimize Your Keywords List in App Store ConnectOptimizing Your App’s Name to Get More DownloadsHow to Choose the Right Keywords for App Store OptimizationSponsorsBrightDigitSpecialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch10 years of experience developing for a variety of Apple platformHelping dev shops which lack experience with Apple platforms and SwiftContact me if you need help today.We have an opening for sponsorsDo you have a product or service which can target our ever growing community of developers as well as technology and business leaders? Contact me today if you are interested in sponsoring or go to our Patreon page.App Store Optimization BasicsThe Importance of MarketingWhy not depend on Today, Category, or Featured by AppleHow it helps established business as well as startups60% of downloads are directly from the App StoreYou only have 20 seconds to capture your audienceAppFigures App Store Optimization ChecklistKey Differences between SEO and ASOBackwards Engineering the Play Store/App Store vs. GoogleASO is restricted by the fields and parameters Apple or Google Play Store providesPeople Search for Solutions on Google vs People Search for Apps on the App StoreWhat are the Components For Successful ASO?Research for Correct Keywords Apply Keywords based on Solutions the App ProvidesBreakdown KeywordsUse the Correct Title and Subtitle CorrectlyTitle and Subtitle in the Apple App Store Are Rendered As One SentenceHow to Optimize Your Keywords List in App Store ConnectOptimizing Your App’s Name to Get More DownloadsHow to Choose the Right Keywords for App Store OptimizationMake Visuals Compelling Which Encourage DownloadsVideos Are Very HelpfulGive Your Screenshots Context and Use the Design of the App PageUser JumpMonitoring Keywords and Algorithm ChangesExperiment with Emulated App Store Pages and A/B TestingWhat are Common Mistakes For Successful ASO?Don't Optimize for Competitor NameDon't Leave Your App Page Alone But Constantly MonitorDon't Optimize for Only Your Competitor Apple Watch App Store and Heartwitch App FeedbackUnderstand Your AudienceUse Branding with Browser WindowSelling on the Apple Watch Store Makes the App UniqueAsk Apple to FeatureReach Out To The CommunitySocial MediaTwitter - @brightdigitFacebook - BrightDigitLinkedIn - BrightDigitInstagram - @brightdigitPatreon - empowerappshow Thanks to our monthly supporters Steven Lipton ★ Support this podcast on Patreon ★

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